Privacy Policy

Last Updated: September 1, 2026

Thank you for choosing to be part of our community at Toad Stream (“Company”, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Website (https://toadstream.com) and tells You about Your privacy rights and how the law protects You.

By accessing or using the Website, submitting contact forms, or interacting with our content and integrated CRM services, You agree to the collection and use of information in accordance with this Privacy Policy.

1. Definitions and Interpretation

Definitions

For the purposes of this Privacy Policy:

  • Company (referred to as either “the Company”, “We”, “Us” or “Our”) refers to Toad Stream, located at 7533 Draper Avenue, La Jolla, CA 92037.
  • Cookies are small text files placed on Your device by a website to support core site operation, analytics tracking, performance optimization, and marketing management.
  • Personal Data is any information that relates to an identified or identifiable individual (such as a name, email address, phone number, or IP address).
  • Service Provider means any third-party company or individual employed by the Company to facilitate, provide, host, protect, optimize, or analyze the Website (including CRM platforms, analytics providers, tag management tools, and hosting services).
  • Usage Data refers to data collected automatically, generated either by the use of the Website or from the Website infrastructure itself (for example, page visit durations, IP addresses, click paths, and browser details).
  • Website refers to Toad Stream, accessible from https://toadstream.com.
  • You means the individual accessing or using the Website, or the business entity on behalf of which such individual is accessing or using the Website.

2. Information We Collect and How We Collect It

A. Information You Provide Voluntarily (Forms & CRM Submissions)

When You fill out forms, request information, or interact with lead capture fields on Our Website, We collect personal identifiers that You voluntarily transmit, which may include:

  • First Name and Last Name
  • Email Address and Phone Number
  • Company or Organization Name
  • Service Requests, Marketing Preferences, and Custom Message Content

B. Information Collected Automatically (Google Analytics & Tracking)

When You navigate Our Website, technical Usage Data is automatically generated by standard web server interaction logs, caching utilities, and integrated measurement suites—specifically Google Analytics (via Site Kit) and marketing scripts. This includes:

  • Your Internet Protocol (IP) address and approximate geographic location
  • Browser type, operating system version, and device characteristics
  • Pages viewed, referral URLs, time spent on site, and click interaction paths

C. Information from Third-Party Features & Google Maps

Our Website uses Google Maps APIs to provide location-based services and better user navigation. By using our Maps implementation, You agree to be bound by Google’s Terms of Service and Google’s Privacy Policy.

3. Third-Party Service Providers & Plugin Ecosystem

We utilize trusted third-party platforms and WordPress plugins to manage customer relationships, analyze site traffic, optimize site performance, and format content:

  • GoHighLevel (Lead & Marketing CRM): Integrated customer relationship management system used to capture lead submissions, process contact forms, automate communications, and manage marketing logistics.
  • Site Kit by Google & Google Analytics: Web analytics suite integrated to monitor website traffic, user interaction metrics, and performance parameters.
  • WPCode Lite & WP Consent API: Code snippet framework and consent integration utilities used to manage administrative scripts and respect user cookie consent parameters.
  • WP Rocket & Converter for Media: Site optimization and media conversion utilities operating to compress images and accelerate page load speeds.
  • Yoast SEO & Yoast SEO Premium: Search engine optimization utilities operating on our server to manage content metadata without harvesting personal user telemetry.

We do not sell, rent, trade, or share your personal information with third parties for monetary consideration or cross-context behavioral marketing.

4. How We Use Your Information

Toad Stream uses the collected data for the following specific business purposes:

  • To process inquiries and manage CRM workflows: Managing customer relationships, handling lead requests, and processing form entries via GoHighLevel.
  • To send marketing communications: Delivering service updates, promotional campaigns, and direct communications where permitted by your preferences.
  • To analyze site performance: Utilizing Google Analytics to monitor traffic trends, evaluate user interaction patterns, and optimize site layout.
  • To maintain site security and technical efficiency: Protecting server health, defending against unauthorized access, and maintaining fast loading speeds through caching tools.

5. Cookies and Analytics Opt-Outs

Our Website uses essential operational session cookies as well as analytical and functional tracking cookies.

  • Essential & Functional Cookies: Required for fundamental site navigation, security enforcement, form processing, and speed optimization.
  • Analytics Cookies (Google): Used to measure visitor interaction, evaluate traffic sources, and improve overall website usability.

You can adjust your browser settings to refuse cookies or notify you when cookies are placed. To opt out of Google Analytics tracking across all websites, you can install the official Google Analytics Opt-out Browser Add-on.

6. California Privacy Notice (CCPA / CPRA / CIPA Compliance)

This section applies solely to visitors residing in the State of California.

Categories of Personal Data Collected in the Last 12 Months

  • Identifiers: Name, email address, phone number, and IP address.
  • Internet/Network Activity: Technical server logs, form submission parameters, and analytics data recorded via Google Analytics and GoHighLevel scripts.

Your Rights Under California Law

  • No Sale or Sharing: Toad Stream does not “sell” or “share” personal information for targeted cross-context advertising.
  • Right to Know and Access: You have the right to request details regarding the categories and specific pieces of personal data collected about you.
  • Right to Delete: You have the right to request the deletion of personal data stored in our records or CRM databases (subject to legal or administrative retention exceptions).
  • Communication Interception Notice (CIPA): Web communications, analytics events, and form submissions are transmitted through authorized data processors (such as GoHighLevel and Google) strictly for business operational logistics, lead processing, and site management.

7. European Privacy Rights (GDPR Notice)

If You are visiting from the European Economic Area (EEA) or UK, our legal basis for collecting personal data relies on:

  1. Consent: For non-essential analytics tracking scripts and performance cookies (Article 6(1)(a) GDPR).
  2. Performance of a Contract / Pre-Contractual Steps: Processing inquiry forms or service requests submitted through the Website.
  3. Legitimate Interests: Securing network infrastructure, optimizing site loading speeds, and managing customer communications (Article 6(1)(f) GDPR).

8. Contact Us

If you have any questions or wish to exercise your privacy rights regarding your data, please contact us:

Toad Stream
7533 Draper Avenue
La Jolla, CA 92037
Email: info@toadstream.com
Website: https://toadstream.com