Frequently Asked Questions.
Our FAQ page is designed to provide you with all the essential information about how
Toad Stream works and how we can help your business achieve its advertising goals.
About
What is Toad Stream?
Toad Stream is a media company specializing in the end-to-end strategy, production, placement, and analytics of high-impact 30-second, non-skippable commercials on streaming TV platforms.
We craft compelling commercials, ensure they reach the right audience through precise targeting, and deliver detailed analytics based on user data to maximize the impact of your campaign.
How does Toad Stream help my business?
We design customized advertising packages that target specific demographics, ensuring your brand’s message is seen by the right people.
From creating powerful 30-second commercials to placing them on popular streaming TV platforms, we help you boost your brand visibility and engagement.
Our detailed analytics also allow you to measure campaign performance and refine strategies.
What Packages Are Offered?
Toad Stream offers four different turn-key packages:
Smart Start 300
Testimonial-Style 30-Second Commercial for Streaming TV
All-inclusive professional production & placement, including:
- Full-Day of Filming with Professional Crew – one location
- Editing with simple graphics
- Commercial license for music and voiceover
- Monthly Analytics
- Streaming Placement with 300,000 Targeted Impressions over 3 months
Scene Stream 600
Scripted, Unique Selling Point Commercial
Everything in the Smart Start 300 Package Plus:
- Script development & strategy
- 15 and 30-second variations
- Two days of filming, on-location and B-Roll filming with two actors
- Editing with enhanced graphics
- 15% Tier 1 Streaming Services (excluding Netflix)
- Streaming Placement with 600,000 Total Impressions over 3 months
Maxa-Million Plus
Two Scripted Commercials, including A/B Testing with 15 and 30-second variations:
Everything in the Scene Stream 600 Package Plus:
- 4 total commercial variations
- Alternate format for Instagram and social media
- Set design, Voiceover, Premium Music, Animated Graphics
- 30% Tier 1 Streaming Services
- Streaming Placement with 1,000,000 Total Impressions over 3 months
In addition, we also offer SPA Packages (Strategy, Placement + Analytics) for those who already have a 30-second spot ready to go.
Why the name Toad Stream?
Did you know that real-life toads undergo a fascinating metamorphosis? They start as eggs, hatch as tadpoles, evolve into toadlets, and eventually become adult toads.
We chose the toad as our symbol because it perfectly represents how streaming TV is transforming—from the way content is delivered to how it’s consumed. Just like the toad’s evolution, Toad Stream is about embracing change and bringing fresh, innovative approaches to the streaming media landscape.
Plus, we think toads are quirky and endearing in their own way! It’s a little fun and unexpected, and we like that vibe.
Strategy + Production
How does the Production Process work?
Our award-winning production team will guide you through the entire process.
From concept creation to final delivery, we ensure your 30-second commercial is engaging and aligned with your brand’s message.
We’ll handle all the technical aspects, including scripting, filming, editing, and optimizing the ad for streaming TV platforms.
Do I need to provide my own content?
We can create all the content for you! Whether you have a specific vision in mind or need help coming up with a creative direction, our team will work with you to produce a commercial that captures your brand’s essence and engages your target audience.
How long does it take to launch a campaign?
The timeline for launching a campaign depends on the complexity of the ad production and the platforms you’re targeting. Typically, it takes about 4-6 weeks from the initial consultation to the launch of your campaign. We’ll provide you with a detailed timeline after we’ve discussed your goals.
Streaming Placement
What channels do you place ads on?
We place your non-skippable ads on a variety of popular streaming TV services, ensuring that your ads are seen by a wide and engaged audience. They are broken down into Tier 1 and Tier 2 channels.
What are considered Tier 1 channels?
Our number one goal is to get you in front of your target demographic. We will likely use a mix of platforms when we place your commercial. We work with several premium streaming services, including but not limited to:
- Bloomberg
- CNN
- Discovery+
- Disney+
- ESPN
- FOX
- Fubo TV
- HBO Max
- Hulu
- NBC
- Netflix* (requires minimum spend)
- Outside TV
- Peacock
- Paramount
- YouTube TV
What are considered Tier 2 channels?
Following is a list of several of the channels we use. This list is constantly evolving and every client we work with is different.
- A&E
- CBS
- Cheddar
- Crunchy Roll
- DirecTV
- Discovery
- Fandango
- FrndlyTV
- LG
- PBS
- Philo
- PlutoTV
- SamsungTV
- SlingTV
- Spectrum TV
- Sundance TV
- Univision
- Vizio
- Xumo
How do you target specific demographics?
We use advanced data analytics to segment your target audience based on a range of factors such as age, location, interests, viewing habits, and browsing behavior. This allows us to ensure your ad reaches the people who are most likely to be interested in your products or services.
Analytics + Reporting
How do you track the performance of my ads?
We use advanced analytics tools to track the effectiveness of your campaigns. By analyzing IP addresses and website traffic, we can provide detailed insights into how viewers interact with your ad and whether they visit your website after seeing it. This data helps us fine-tune your ad strategy for optimal results.
Can I see a report of my ad campaign’s performance?
Yes! We offer comprehensive reports detailing key metrics like viewer engagement, conversion rates, website visits from ad viewers, and more. These reports give you the insights you need to evaluate campaign success and adjust strategies for future campaigns.
What kind of metrics do you provide?
We provide a variety of performance metrics, including:
- View count (how many people saw your ad)
- Click-through rate (CTR) (how many people visited your site after viewing the ad)
- Conversion rate (how many completed a desired action on your website)
- Demographic breakdown (who’s watching your ad, including age, location, etc.)
Still have questions? Our team is always ready to help.
Start a Chat or send us a note, and we can try to answer your question or set up a meeting to connect.
